Love Lines


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Love Lines is a blog for business and technology discussion.
  Many of the entries are columns written by Bruce or Kären Love. 
Click on "Comments"  or any title below  to post comments on any entry. 

October 24, 2008

Blogging new horizons

By Bruce A. Love

Over the past 5 years I have enjoyed writing about business and technology issues and sharing information with the readers of the Altoona Mirror. I have appreciated the questions, comments, and kind words expressed by many readers, and I’ve especially enjoyed hearing from those who were able to make good use of information presented in my columns. And so, it is with mixed feelings that I bring this column to a close.

Throughout my career, I have changed directions many times – sometimes intentionally, sometimes unintentionally. The truth is, I enjoy changing gears and trying new things and going in completely different directions from time to time. I want to experience it all and staying in one place too long takes time away from trying something new. After five years and approximately 200 columns, it’s time for me to leave newsprint and seriously explore the blogosphere!

Blogs are the heart and soul of what many call the “new media.” Some blogs are merely personal spaces on the Web where individuals express opinions or exchange information about a favorite hobby; others are tools that technologists use to help each other understand and develop solutions to complex problems. Still other blogs are forums for expressing views about the economy, the environment, or other important and controversial topics.

Political changes are on the horizon and there is so much to write about. Unfortunately, a lot of what I want to say would not be appropriate for this column on business and technology. I want to write about politicians calling their constituents “rednecks” and “racists.” I want to write about Hollywood and media elitists who attack the average “Joe” for expressing his opinions. I want to dig for the truth in news stories and help to expose the lies and deceptions we often hear about from “trusted” news sources. With my own blog, I alone am responsible for the content and tone, and I won’t have to worry about putting anyone else in the awkward position of defending my views. Bring it on!

My blog is called “Love Lines,” and is located at blog.loveconsulting.com. Currently, it only displays columns that have appeared in the newspaper (plus one that didn’t). Collectively, these columns serve as a nice resource for anyone wanting to start a business, those already in businesses, and anyone who wants to know more about personal computers and online resources. The columns are searchable by subject or by date. I will continue to post similar columns online, but my primary focus will be to voice opinions about edgier topics, like politics. I welcome any Altoona Mirror reader to visit me on Love Lines and express their views on any posted topic, including this column!

I am grateful to have had the opportunity to write for the Altoona Mirror. The experience has allowed me to sharpen my writing skills and meet some really interesting people. I particularly want to thank Ray Eckenrode, Executive Editor for the Altoona Mirror, who gave me my start at the Mirror, and the editors who helped me adapt to the AP style of writing. Most of all, I thank you, the readers! I look forward to continuing our exchange of ideas in the blogosphere.

Posted on October 24, 2008 10:28 PM | Permalink | Comments (60)

October 10, 2008

Win Free Stuff Here!

By Bruce A. Love

The title of this column is bound to attract a lot of attention. It may be a cheap marketing ploy to get you to read this column, but I promise that this column will provide powerful resources that will increase your chances to win valuable prizes. First, however, I want to provide a quick lesson in Marketing 101.

Every first-year marketing student can tell you that the 4 Ps of marketing are product, price, place, and promotion. Marketing professionals work with these 4 components of the marketing mix to develop strategies that will entice their intended audience. The “product” component can be ideas, services, or actual goods. “Price” is the selling price that an organization establishes for the product, service or idea they are marketing. “Place” refers to the place or distribution channels that are used to move the product. These can be an actual store location, the internet, or some other medium to get the item into the hands of the consumer. Promotion is what people associate most with marketing. The promotion component includes all advertising options (newspaper ads, television and radio commercials, spam, etc.), personal sales efforts, public relations activities (such as publicity and press releases), and sales promotion (which is where the possibility of winning valuable prizes comes in).

Sales promotion involves any activity that offers incentives to induce a desired response by salespersons (i.e., sell my product), intermediaries (i.e., sell my product), and/or final customers (i.e., buy my product). Sales promotion activities include several interesting tools that typically are used to boost sales in the short term and complement other promotional activities as part of the master marketing plan.

Two sales promotion tools that customers enjoy most are contests and sweepstakes. Contests, by definition, require the use of some sort of skill to win a prize. Bake-offs and essays submitted with the hope of winning a prize are good examples of contests. In contrast, sweepstakes merely require filling out a form and dropping it in a box (or clicking “send” if you are doing an online entry). Sweepstakes have become a big part of American culture. As a child, I remember my mother entering a variety of sweepstakes. Over the years, she has won a television set, a movie camera and projector, and a brand new 1968 Pontiac Catalina! I’ve not been so fortunate.

By definition, sweepstakes are advertising tools by which prizes are awarded to participants by chance with no purchase or fee required to win. Let me stress this point – No Purchase Is Necessary! It’s the law. Even when you mail in entries that ask you to indicate on the envelope whether or not there is a “Purchase inside” it will not affect your chances of winning if you don’t purchase anything.

Both contests and sweepstakes produce increase brand awareness and ultimately quick revenues - which is the whole reason for why organizations use sales promotion tools! It’s truly a win-win for everyone!

If you enjoy entering sweepstakes, the following Web sites are both winners:
o CashNet Sweepstakes
o Online-Sweepstakes

Posted on October 10, 2008 3:35 PM | Permalink | Comments (180)

September 20, 2008

Check facts before you vote

By Bruce A. Love

Four years ago, I wrote a column called “Liar Beware!” about the lies, exaggerations, and distortions we hear during every election season. Exposing the shortcomings of political opponents is one thing, but when candidates or their accomplices fabricate stories to smear their opponent’s reputation, they affect the choices of voters who are trying to make informed decisions.

We are preparing to vote for a new president this year. Candidates are likely to implement unsavory advertising tactics. The purpose of most promotional efforts is to sell a product, service, or idea. In the case of political advertising, the goal is to get a candidate elected. The practice of “comparative advertising” is used effectively and tactfully in other industries to demonstrate distinctions between one company’s products and those of the competition. If this approach to advertising were used in politics, political commercials would simply describe the honest differences between those running for office. However, political ads take it a step further and often attack the very character of the opposition.

The purpose of “going negative” is to show that the opposition’s candidate is unworthy to hold any office. History has demonstrated that negative advertising works in politics - that’s why politicians use it! Malicious personal attacks on political opponents are nothing new. In Thomas Jefferson’s campaign against his good friend John Adams, unbelievably nasty personal attacks were launched by both men. Jefferson eventually turned to a surrogate in the media to do his dirty work for him and thus appeared to get above the political fray. His newspaper friend got jail time for libelous statements but Jefferson won the presidency. It’s too bad some journalists and news personalities are not thrown in jail today for their irresponsible and biased reporting.

Interviewing tactics, biases and the timing of stories that news media choose to report can impact public perception about candidates. At times, reliable news sources can be tricked into perpetuating lies that are launched by “sources” that have an agenda. Recently, a CNN reporter referenced a digitally altered (fake) photograph that has been making the rounds on the internet, saying, Sarah Palin “looks good in a bikini clutching an AK-47, but is she equipped to run the country?”

Before making a decision this election season based on internet stories, biased media coverage, and aggressive political advertising, check the facts at Snopes.com, factcheck.org, and politifact.com. When you do, you will discover that:
> John McCain knows how to use a computer (but types slowly because of old war injuries)
> Sarah Palin did not ban any books from the Wasilla Public Library
> Obama and Biden voted against an amendment declaring English the national language of the United States
> Barack Hussein Obama is not a Muslim (despite a recent interview where he referenced “my Muslim faith”)
> Obama was the only one of 6 Democratic presidential candidates not to have his hand over his heart for the playing of the National Anthem during an event in Indianola, IA.

There is a slight possibility I may have introduced a small amount of bias while writing this column. Check the facts at reliable impartial sites and make your own informed decisions!

Posted on September 20, 2008 7:08 PM | Permalink | Comments (30)

August 22, 2008

Back to School Savings

By Bruce A. Love

If you or a child are about to start a semester of college, you know all about sticker price anxiety. Tuition is one thing, but books can also be a significant expense. This semester, my daughter estimated that her books would cost about $800 at the school bookstore. Ouch! After paying for tuition, room and board, and school activity fees, families are finding that it can be tough to scrape together enough to purchase books. Fortunately, campus bookstores are not the only place to buy books. Cost-conscious students quickly discover online sources for their scholarly needs.

My sister-in-law, Sue, has been buying textbooks online for several years. She finds that AbeBooks.com is a cheap and reliable place to buy school texts online. Of course, Amazon.com and Barnes & Noble are reliable booksellers too, but you may find that you can do better with some of the sites that specialize in school books.

My daughter is a Junior in college and is also familiar with buying books online. Alysia’s preferred Web site for buying textbooks is CheapBooks.com. This site actually searches quite a few online stores to find the best book deals for students. Just enter the textbook’s title, author, or ISBN number, and CheapBooks will return all the best deals from Amazon, Borders, eBay, Half.com and others. Chances are you can find all the required books for less than half the price your school’s bookstore charges. CheapBooks also gives you links to stores, such as Chegg and BookRenter.com, that “rent” books to students by the semester. This drops the price of using the book even more, and is a great option for those “must take” subjects that students have no interest in after they get their grades!

When buying or renting textbooks online, there are several caveats. First, be aware that it takes longer to get your books when buying online than it does if you buy them from the school’s bookstore. Plan ahead or be prepared to be without a book for a week to 10 days unless you expedite the order. Also, visit the school bookstore and copy the all the particulars (including the price), and use that information for making decisions about online purchases. Next, make sure that the book is written in English, and that the title, author(s), edition, and ISBN numbers are identical to what is required for the course. If you end up buying the right book but wrong edition, you will probably find that you are answering all the wrong homework problems. Also make sure that if the book is supposed to come with any software, or is packaged by the school’s bookstore with other books or materials, that the seller (or reseller, if it is a used book) provides everything.

If you choose to buy textbooks from an online auction, be aware that auctions can be a lengthy process and there is no guaranty that you will have the winning bid when it’s all over. Regardless of what online bookstore you buy from, check the shipping costs. My daughter found one book very reasonably priced on eBay, but the seller in Singapore wanted to add $30 for shipping! As with any online auction, I always recommend that buyers check the rating of the seller and avoid overseas purchases.

Good luck with classes this year. Have fun shopping online and avoid the long lines and overpriced books in the school store!

Posted on August 22, 2008 11:36 PM | Permalink | Comments (27)

August 8, 2008

Say it in a blog!

By Bruce A. Love

About a year ago, I launched my first blog. At a cost of just $10.99 per month (which also included the cost to host my regular Web site) I considered it a bargain. Settin up the blog was a cheap and easy too – it all was handled by my blog host, LivingDot , at no additional cost. If you have something to say, consider saying it on your personal blog. Just be prepared to defend your posts when others comment on them!

A blog is a Web site that has posted commentary on a variety of topics, and allows responses from o thers, which are displayed in chronological order. Blogs look like a discussion of ideas that can take place over days, weeks, or many months. I call my blog, “Love Lines,” (it’s a play on words that refers to my last name and the lines of type in columns). My reasons for launching the blog were to give me an easy way to post my columns online, and give readers a way for contacting me with comments on my columns published in the Altoona Mirror.

When you visit blog.loveconsulting.com (the Web address for Love Lines) you will be greeted with the Love Lines banner and the purpose for the blog: for discussing business and technology issues. Discussion is two-way communication, so if you have differing opinions, or wish to add your expertise to a particular discussion, you are welcome to do so as long as the discussion remains respectful. The blog is built using free software called MovableType. It’s a server-based blogging solution, meaning I get to manage the software that runs my blog hosted on LivingDot servers. Other blogging solutions, such as Bloglines, use web-based solutions, where maintenance and functionality of the blog is maintained by somebody else (a very easy solution for somebody just starting out). Web-based and server-based blogging solutions can be free or fee-based.

Love Lines displays my 10 most recently published columns on the opening page. You may also view archived columns, or search by keywords or browse categories (e.g., Business Start-up, E-Commerce, Marketing, Personal Computing, etc.). The E-Commerce category, for instance, includes articles about how to register a domain name (needed for starting a Web site), choosing a web host, participating in online auctions, and the benefits of selling online. The Personal Computing category has a wide range of articles intended to help you make the most of your relationship wit h your PC. There are about 200 columns posted in total - poke around a bit and find articles of interest to you and don’t be afraid to ask questions and voice your views on the topics.

Although I added a few features and made some cosmetic enhancements since launching hte blog, LoveLines was ready for prime time the day LivingDot accepted my business and gave me the instructions on how to start blogging. Some blogs are easier than others to use and maintain. For an excellent discussion of the top blogging solutions, search for Top 7 Weblog/Blog Software Tools at about.com.

If you have something to say, why not let the whole world have an opportunity to read and comment on it online. Happy blogging!

Posted on August 8, 2008 11:14 PM | Permalink | Comments (85)

July 25, 2008

Economical Recreational Vacations

By Bruce A. Love

With limited budgets and soaring fuel prices, vacation plans for many people have had to be scaled back considerably this summer. That’s OK, because central Pennsylvania has lots of fun and interesting things nearby to see and do. If it’s been a while since you visited our local treasures, this may be a great opportunity for you to treat yourself to a “staycation.”

Staycations are vacations spent close to home. In the past, you or your kids may have been pitied or put down for not taking a “real vacation,” but with limited disposable incomes and outrageous fuel prices, you will probably notice more of your neighbors opting to take similar vacations this year. Staycations are economical, and will probably become a fashionable environmental statement as “global warming” advocates jet all over the world condemning others for consuming large quantities of fossil fuels,

We’re fortunate to live in a region that has so much to offer. Pennsylvania is the fifth most visited state in the United States. It’s easy to understand why. The Commonwealth is rich in history, and has more than 54,000 miles of rivers and streams, nearly 120 state parks, and 20 state forests. I have always enjoyed hiking, fishing, and camping. Most people in this region already have favorite spots to visit for outdoor recreation, but if you are looking for some new ideas, visit www.dcnr.state.pa.us/stateparks, and checkout all the uniquely beautiful and fun state parks in Pennsylvania.

I have had the pleasure of living in Blair County for more than 7 years now, and have visited some of this region’s treasures. I’ve enjoyed visits to Horseshoe Curve, Lake Gallitzin, Raystown Lake, and the sites in my new home town of Roaring Spring. Canoe Creek State Park is another local get-away with a wide range of activities that include boating, fishing, swimming, hiking, a wonderful nature center, and limekiln ruins. Shaver's Creek Environmental Center (a Penn State affiliated center in Petersburg, PA) sits on 7,000 acres and provides a mix of educational and recreational opportunities including classes, bird and animal shows, and tebambuilding programs. If caving is your thing, or you are looking for creative ways to avoid hot summer days, tour some of the local caves for a refreshing afternoon. Visit www.goodearthgraphics.com/showcave/pa.html for descriptions, costs, and directions.

I have heard that the tours at the Hershey Chocolate factory in central PA are nothing like they were when I was a kid, but don’t worry: Gardner’s Candy factory offers delicious tours locally in Tyron. I am putting that on my must-do list, along with trips to Old Bedford Village, Falling Water, and the Railroaders Memorial Museum in Altoona. If you have other staycation suggestions share them with us at blog.loveconsulting.com.

Visit the “Visit PA” Web site for more ideas for local places of interest. This Web site is huge and is organized in categories such as Heritage and History, Arts and Entertainment; Nature and Outdoors; Regional Roadtrips; and other useful topics..

Staycations enable you to enjoy and support our local treasures, create a much smaller carbon footprint, and save money in the process!

Posted on July 25, 2008 3:34 PM | Permalink | Comments (78)

July 12, 2008

An Inconvenient Expense (Part 2)

By Bruce A. Love

In my previous column, I began to explore the complex and contentious topic of escalating fuel prices. We used the economic concepts of supply and demand to explain why fuel prices have soared. In that column, I also expressed confidence that Americans would overcome the current economic crisis created by the high cost of fuel, as they have overcome other challenges throughout history – by using ingenuity to develop better solutions.

In the short term, we can take some obvious steps to reduce fuel and energy expenses. Anyone who survived the 1970’s is familiar with fuel-saving strategies such as car pools, public transportation, and adjusting home thermostats to save energy and expenses. With the cost of home heating fuel being double what it was last winter, I am also seriously considering a variety of furnace options, fireplace inserts, and necessary chimney repairs, to avoid paying thousands of dollars on home heating fuel this winter. Unlike oil-rich regions in the Middle East, firewood and coal are not in short supply in these parts of Pennsylvania.

Another fuel-saving option is telecommuting. This is the practice of working from home instead of commuting to work. While telecommuting is not practical for some types of work, it often works well for employees who normally function in an office environment. Check with your employer to see if they will allow you to telecommute.

One option that is receiving attention lately is a grass-roots movement to lift the ban on off-shore drilling and begin extracting oil from the vast deposits of oil under the Arctic Ocean and in oil-rich areas of Alaska. Historically, the concern has been that drilling may disturb the ecology of these regions, but if strict laws are put in place to guaranty minimal impact to plants, animals, and scenery, the resulting increase in domestic oil supply would put downward pressure on the prices we pay. The decision to drill now may not affect prices for several years, but why put it off any longer? If you agree with the “Drill here, Drill now, Pay less” campaign that will lower energy costs in the future, join nearly 2 million other Americans who have already signed the online urging Congress to lift the ban on drilling our own oil reserves (www.americansolutions.com).

As an alternative to fossil fuels, some people are becoming very creative. If you search for “Biofuel man” at YouTube.com you will find a series of videos that explain how to use waste restaurant grease to power a diesel vehicle. Really!

Oil and coal can’t last forever. I am all for clean, “green,” renewable energy. You can’t get much cleaner and greener than one promising technology that extracts lipids from algae to produce a full range of fuel products, including diesel, gasoline, and home heating fuel. According to scientists who work in this emerging field, 10% of the desert state of New Mexico could produce enough algae to satisfy all the energy needs of the entire United States (see http://www.youtube.com/watch?v=_ToojK_MJd0).

In the short run, the American economy will continue to rely largely on fossil fuels, but the future may be solar, wind, fast food grease, or algae! These are exciting times!

Posted on July 12, 2008 12:42 PM | Permalink | Comments (118)

June 21, 2008

An inconvenient expense (Part One)

By Bruce A. Love

Gasoline prices have soared over $4 per gallon and there are indications that the rising cost of fuel hasn’t peaked yet. The current fuel crisis is affecting Americans in a hard way, as many search for alternative means of transportation and try to cope with the high cost of fuel oil in order to heat homes. Those on fixed incomes are affected most. Something has to give. I’ve decided to tackle this complex and sensitive topic in a two part column. As always, I invite your input on my blog (www.blog.loveconsulting.com).

It is difficult for most of us to understand why fuel costs have skyrocketed. However, in a free market (the most efficient, fair, and free economic system), prices of goods and services are determined by the mutual consent of sellers and buyers. Price decisions are made according to the economic principles of supply and demand. When demand is low or supplies are high (e.g., a product is overstocked), prices must drop in order to sell the product. Conversely, when supplies are low or demand is high, prices rise because the seller can get a higher profit. However, prices cannot continue to rise indefinitely in a free market economy because when others see very high profits, they will enter the market and compete for a piece of the action and thereby drive down costs. We, the consumer, can help to determine the cost of goods by our demand for them. In a free market economy, competition between vendors tends to decrease prices and increase the quality of goods because we (the consumer), when given a choice, will shop for the best product for our money.

The oil industry is experiencing an increase in the demand (primarily due to growing industrial economies worldwide). The Organization of the Petroleum Exporting Countries (OPEC), which manages much of the world’s oil supply, has determined that under current conditions of higher demand for oil and little in the way of competition, they can charge much more then they could previously. In order to drive the price of oil down, consumers must either demand less oil, produce more oil domestically, find alternatives to products made with fossil fuels, or a use combination of strategies.

Faced with difficult situations, Americans have always been able to assess challenging situations, develop plans of attack, and overcome adversity in grand fashion. As the saying goes, “necessity is the mother of invention,” and the current conditions have highlighted some very real necessities. Already, we see American ingenuity beginning to address the problem of higher fuel prices. Some solutions may take years before they have an effect, but others can have an immediate effect on lowering the amount of money we spend on fuel and other products made with petrochemicals. As individuals and families, we owe it to ourselves to take steps to lower our fuel expenses.

In our next column, we examine strategies that would have immediate impacts on national and individual demand for foreign fossil fuels, as well as exciting new strategies and options that have promise for long-term cheap and clean domestic energy. It’s an exciting time. The temporary discomfort we are experiencing now will inspire innovation in the future.

Posted on June 21, 2008 1:25 PM | Permalink | Comments (202)

June 7, 2008

Web Pages Not Just for High Tech

By Bruce A. Love

Our nephew, Jeremy Pellani, and his wife Tavia, are experiencing the “simple” life by living off the land on a twenty-five acre homestead in rural upstate New York. They chose this homesteading lifestyle, which they live to the fullest, nearly a decade ago. Jeremy and Tavia are both very creative thinkers as well as talented musically and artistically. They support their lifestyle by selling her crafts and his services as a stone mason and artisan.

The Pellanis have creatively dodged or hurdled a number of obstacles along the road. With two young children and another on the way, they have felt it necessary to make some resourceful upgrades to their archaic homestead - they initially had no electricity, phone lines, or other modern conveniences - in order to survive the harsh Adirondack winters and help their business succeed.

In an article recently published by Homestead.org, Jeremy Pellani writes of the “strange paradox” that allows him to pursue the “simple life" with the help of the Internet. His column provides an overview of the trials and tribulations of their homesteading experience, and gives great advice and inspiration for anyone interested in pursuing a similar lifestyle. With aggravating daily commutes, outrageous gas prices and grocery bills, and television programming lacking much redeeming value, I must admit that there is a certain allure to returning to the simpler ways.

Jeremy and Tavia have learned in their business endeavors not to try to compete with mass produced items that can be manufactured in third world countries for ridiculously low prices that exploit the efforts of workers. The Pellanis sell their made-to-order creations on Web sites they run, while other crafts they make are sold on eBay and other online auction sites. Many of their creations use the hand-dyed yarns that Tavia spins from wool produced by their llamas. Hand-made hats, scarves, baby booties, and raw skeins of natural hand-dyed yarns are all commodities sought by a growing “green” community of environmentally-aware customers. For a more detailed description of how the Pellanis make homesteading work for them, read the Homestead.org alticle at: http://www.homestead.org/JeremyPellani/SellingOnline/SellingWhatYouMakeOnline.htm.

Although Jeremy Pellani has never been motivated by making money, he acknowledges that it is sometimes necessary to have a few bucks so he can interface with the outside world. “Jer” is a very giving person and is always quick to help friends, family, and neighbors. He acknowledges that he probably lives below the poverty line, but because he doesn’t have to drive to work everyday and lives off his land, money goes a great deal further for his family than for those of us who have chosen a lifestyle working for others.

If your homestead needs masonry work, Jeremy has an impressive track record using his skills to restore stonework on many private estates and cathedrals. He can be reached through either of his Web sites. If your pet has recently passed to the great homestead in the sky, Jeremy also customizes memorial markers commemorating our departed furry friends (http://pet-memorial.lazyfrog.net/). For decorative garden or address stones visit The Shady Garden. Jeremy would never approve of such obvious promotional self-serving tactics, but sometimes even a homesteader can benefit from methods used by a capitalist uncle.

Posted on June 7, 2008 2:23 PM | Permalink | Comments (109)

May 24, 2008

Free Software Has Value

By Bruce A. Love

Good software can be very expensive. However, if you check reputable sources for worthwhile free software, you can get some real bargains. With gasoline approaching $4/gallon, it feels good to download these gems without having to drive anywhere to get them!

It has been a while since I’ve written about the importance of protecting your computer against viruses, spyware, and other malware (malicious files or programs that are designed specifically to damage or disrupt a system). One cannot overstress the importance of having defenses against these unwanted intruders. For years now, I have used a combination of programs, system components, and good web surfing practices to block attacks from these demons. Amazingly, the software I rely on most is free!

According to their Web site, AVG anti-virus products are used by over 70 million people. The free version (at http://free.grisoft.com) is what most of us use to find and kill computer viruses. Viruses are computer programs that can copy themselves and infect computers without the permission or knowledge of the user. Various programs are available that will eradicate viruses, but I have never been sorry for switching to AVG-Free from fee-based McAfee and Norton. Of course, AVG also has a souped-up version that they recommend for $55/year, but the free version is fantastic, and will probably suit your needs.

“Spybot Search and Destroy” is another free product I use that specifically targets spyware and adware. These programs often try to enter your computer through hyperlinks that users are tricked into clicking on disreputable websites. Spyware can collect various types of personal information, and can also interfere with PC performance and user control of the computer. Visit the Spybot Web site, click the Download link at the top of the page, and find the latest version of Spybot Search and Destroy to download. When you run this program, it’s fun and gratifying to see it locate and destroy it’s prey.

Piriform, Ltd produces several good (and free) programs. Although your PC already has a utility to defragment your hard drive, Defraggler gives you more control of the defragmentation process, which optimizes disk space. CCleaner, also by Piriform, is a freeware system optimization and privacy tool. It quickly removes unused files from your system. This allows Windows to run faster and frees up valuable hard disk space.

One more program that is getting great reviews from a lot of trusted sources is GIMP. Use GIMP (the GNU Image Manipulation Program) for such tasks as photo retouching and image composition. Many compare this program to Adobe Photoshop, whose various versions run anywhere from $100 - $1,000. My daughter, who has used Photoshop, wasn’t as impressed with this software as many reviewers, but considering the price tag you may want to give it a try. Caution: this program is not for beginners.

Free programs can be a bargain, but make sure the program has a good reputation and that you are downloading them from legitimate sources. Programs described in PC Magazine or discussed by Kim Komando (www.kimando.com) have been tested and approved by experts in the field. Most of the free programs discussed in today’s column also can be downloaded from FileHippo.

Posted on May 24, 2008 11:25 AM | Permalink | Comments (49)

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  • Blogging new horizons
  • Win Free Stuff Here!
  • Check facts before you vote
  • Back to School Savings
  • Say it in a blog!
  • Economical Recreational Vacations
  • An Inconvenient Expense (Part 2)
  • An inconvenient expense (Part One)
  • Web Pages Not Just for High Tech
  • Free Software Has Value
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